The Black Swan Prize for Portraiture was launched in Western Australia in September 2007, to rave reviews. Complete with drama, controversy and finally on awards night, euphoria, more than 4000 people attended the inaugural exhibition in just over a week.

In 2008, Artrinsic Inc is proud to announce that the Black Swan Prize for Portraiture will emerge as a prestigious portrait competition in its own right. Entry is open to all Australian artists with over $25,000 worth of prizes to be awarded in September this year.